Saturday, May 17, 2008
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News Front

Barnes & Noble Boots Up with Integrated Effort
May 16, 2008
Sweeps, guerrilla tactics tout new how-to Quamut.com site
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Heineken, Miller Expand Import Family
May 16, 2008
Newcastle Brown Ale, Grolsch get new masters in the U.S.
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David Ortiz Put on the Spot
May 16, 2008 - Red Sox star adds All-Star Game marketing to portfolio
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Mountain Dew's 'Willy the Hillbilly' Goes Mobile
May 16, 2008 - No. 4 soda brand launches mobile game via Zumobi
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TaylorMade Touts Garcia Victory
May 15, 2008 - Special ads, collateral churned out overnight
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Blog Spot
The Brand Elastic
People in Glass Houses...
Retooling a Classic
Brand Training, Direct-to-Consumer
The Ex Files
To Live and Diebold in L.A., N.Y.
What Elena Said!
Pork, Beans & Rock 'n' Roll
STICKER SHOCK
Obama, out of touch and what auto brand do you want to see eliminated?
Jim Farley - Rock Star, GM and syntax
BMW fails the test with the 1-Series while Mercedes catches up
Fashion Notebook
Lessons in Branding: How Steve & Barry's Does a Lot With a Little
Lesssons In Branding: Is Vera Wang the Next Martha Stewart?
Financial Desk: Have a Cigar, Mr. Frankfort, Coach Sales Rise 19% in Q3
     
Brandweek Magazine
CURRENT ISSUEmore »
BRAND BUILDERSmore »
News Analysis: Small Candy Makers Not Sweet On Consolidation
News Analysis: Consumers Are Dining In More—At The Supermarket
Research: 'Business Elite' Prove To Be Voracious Consumers
News Analysis: Addressable Advertising Gets Closer To Reality

There were no articles for this section this week. Please check back next week.
COLUMNSmore »
FEATURES & OPINIONSmore »
The Biz: Why Studio Promotions Execs Have Been Getting Promoted
The Game: NFL Rookies Study At Brand U; Cisco Systems Plays The Field
The Biz: Latest Rage At The Upfronts: Ads That Don't Look Like Ads
Letters: Neither Hocus Pocus Nor Hypnosis
Barack Obama: A Brand To Believe In?
What Miley Taught Annie

Q&A: Venus Williams Serves Up Powerade Zero
Tennis star tells 'Brandweek' why she signed on as spokesperson
MORE »

AUTOS
Lamborghini Revs Up Pre-Owned Program
Subaru Shifts Digital to Carmichael Lynch
Mercedes-Benz Puts 'Sex and the City' on Wheels
SPORTS & ENTERTAINMENT
Gatorade, Tomlinson Don't Sweat the Details
Sorenstam Still in Endorsement Game
Disney is All Ears for ESPN
FOOD & BEVERAGE
Del Monte Foods Appoints First CMO
Chesney Kicks Off Tour with Corona Extra
Pepsi.com Gets a Digital Overhaul
PACKAGED GOODS
Study: Gay, Lesbian Consumers Favor 'Friendly' Brands
Perf Goes Green Officially
Tribal DDB Picks Up Quaker Digital Work
RESTAURANTS
Jamba Juice Wants to Stay Top Banana in Smoothies
As Profits Sink, Starbucks Brews New Game Plan
Starbucks Retunes Entertainment Division
APPAREL & RETAIL
New Balance Takes a Walk on 'Sesame Street'
Royal Velvet Taps Brooke Shields for Family Campaign
L.L. Bean Picks GSD&M as Lead Agency
FINANCIAL SERVICES
Universal, AmEx Bring Credit Card to Theme Parks
Discover Card Pushes 'Paydown Planner'
Adweek Names Fahey Publisher/Editorial Director
TECH / HARDWARE
IAB: Web Ad Spend Tops Cable, Radio
Orbitz Gets 'Centered'
Qwest Invites Consumers to 'Get in the Loop'
PHARMACEUTICAL
Full House Star Drives Claritin Effort
Duane Reade Continues Executive Shakeup
LEISURE & TRAVEL
Starwood Taps Former Nike Marketing Exec
Holiday Inn Sees New In With Business Travelers
Flexjet Campaign Takes Off with Affluent Crowd


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Icahn Names Yahoo! Alternative Board
For 2 New Shows, Fox Cuts Back on Ads
Tidy Cats, Berlin to Part
MLS to Market FC Barcelona in the U.S.
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