Lower Budgets Prevail for Magazine Ads
Popular magazine ads may become farther and fewer between as the advertising industry sees a shift toward digital media. Even TV commercials and magazine ads may end up taking a back seat as Internet marketing takes a bigger bite out of declining ad budgets. Adweek keeps you updated on these changes with webcasts and up-to-the-minute industry news through thought-provoking columns and opinions from those within the advertising business.
