This Webinar will discuss the benefits of simple integration and the emergence of email marketing as the core element of a well-integrated online marketing effort. Using demonstrable examples, we’ll show you how you can boost the performance of your existing efforts in a way that delivers better results by integrating email campaigns with web analytics, mobile marketing, social media, and search marketing. Spend a valuable hour with Brandweek and Adweek for an interactive Webinar, sponsored by Lyris. In this session you will learn why, when and how to boost the performance of disparate online marketing channels to deliver increasingly successful campaigns.