Sprint Challenges Verizon, AT&TMarch 04, 2010 Sprint joins the war between telecoms with work noting that its $69.99 plan includes data and voice services. Read Full Article 
Got Milk's White Gold Goes Back to SchoolFebruary 25, 2010 Got Milk's spandex-clad wanna-be rock god White Gold makes a teary-eyed plea to help raise funds for California high school arts programs. Read Full Article 
Chevy Tries Human TouchFebruary 16, 2010 Publicis has debuted its first work for Chevrolet's Malibu, Equinox and Traverse models since winning those assignments from General Motors in December. Read Full Article 
The 'Fix' Is In at Stouffer'sFebruary 11, 2010 Nestle is linking family dinnertime with healthy relationships in a new TV and Web push for its Stouffer’s brand. Read Full Article 
Sheraton Mixes Business, PleasureFebruary 03, 2010 As business travel picks up, a $20 million ad push bids consumers to "rediscover" the Sheraton brand. Read Full Article 
Healthy Choice Casts TV StarsJanuary 29, 2010 Julia Louis-Dreyfus (shown) and Jane Lynch star in a TV push promoting the entrees. Read Full Article 
Ameriprise Breaks $30 Mil. CampaignJanuary 25, 2010 IPG shop R/GA, a digital marketing specialist, fashioned the push for the financial services firm. Read Full Article 
Empire State Building Tries 'Real Magic'January 20, 2010 The Empire State Building has launched a campaign that aims to entice tourists to visit the Big Apple landmark. Read Full Article 
Meet the 'Gerber Generation'January 15, 2010 Gerber has something fresh on its plate: A new campaign launching today dubbed "The Gerber Generation." Read Full Article 
Music Stars, 'Uncut,' for GilletteJanuary 14, 2010 Black Eyed Peas' will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects will be featured in the Gillette 'Uncut' campaign. Read Full Article 
Rebecca Romijn Makes Milk RunJanuary 13, 2010 The nation's milk processors have launched a social media-focused campaign that raises money for charity. Read Full Article
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Ikea Picks Ogilvy
March 12, 2010
WPP's Ogilvy & Mather has won the Ikea account following a review. Annual ad spending is $85-90 million. Read Full Article
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Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service.
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