Adweek/Linkedin Polls

Any New Shows Catch Your Eye?

December 18, 2009

In a poll of LinkedIn members for AdweekMedia, just over half said at least one of the season's new shows had engaged their interest. Read Full Article

When Should Xmas-Shopping Ads Begin?

October 22, 2009

In a poll of LinkedIn members for AdweekMedia, "after Halloween" is the starting time favored by a plurality of respondents. Read Full Article

Encourage Your Kid to Go Into Ad Biz? Sure!

September 02, 2009

In a poll conducted for AdweekMedia among members of LinkedIn, few said they'd disown a kid who wanted to go into advertising, while an outright majority would give their blessing. Read Full Article

Most Claim to Be Unswayed by Celebrities in Ads

August 05, 2009

A large majority of participants in a poll for AdweekMedia among LinkedIn members say a celeb in an ad makes them neither more nor less likely to buy the product. But are they telling the truth? Just 8 percent said seeing the celebrity makes them more likely to buy the product, vs. 12 percent saying it makes them less likely. Read Full Article

Majority Favors Ban on Tobacco Ads

July 15, 2009

An AdweekMedia poll among LinkedIn members finds little sympathy for the tobacco industry. Read Full Article

Most Consumers Just Tune Out Ads

June 30, 2009

In a poll of LinkedIn members for AdweekMedia, few said their attention is engaged by more than a small minority of the ads they see. Read Full Article

Does the CEO Make an Ad More Credible?

June 19, 2009

In a poll of LinkedIn members, less than half said a CEO's presence makes an ad more credible. Shown: Charles Schwab. Read Full Article

Poll: Ad Blitz by Chrysler Mostly Moot

June 12, 2009

In polling among LinkedIn members for AdweekMedia, few respondents said a big ad push by a bankrupt Chrysler would "ignite a brand comeback." Read Full Article

Tough Times Call for Reasons to Spend

June 04, 2009

In polling among LinkedIn members, a plurality pointed to the "opportunity to win mindshare" as a reason to sustain ad spending. Read Full Article

In a Downturn, Ads Should Focus on 'Value'

May 07, 2009

So, what is the most effective tone for advertising during a recession? In a new LinkedIn poll conducted for AdweekMedia, respondents gave an outright majority of the vote -- 52 percent -- to "a focus on value." Read Full Article