 
For Some With Jobs, the Struggle ContinuesMarch 11, 2010 The underemployed have trouble affording basic necessities -- including healthcare and medicines. Read Full Article 
Little Confidence in 'Major Companies'March 10, 2010 An annual Harris Poll finds a rise in public confidence in the people who run major companies -- but to a still-abysmal level. Read Full Article 
Toyota Drags Them All Down?March 09, 2010 Other automakers also suffered a decline between early February and the beginning of March. Read Full Article 
Banks Face Long Haul Back to Customer AffectionsMarch 08, 2010 While the banking industry has stepped back from the brink, it has yet to return to the good graces of many Americans. Read Full Article 
How People React to Male vs. Female VoiceoversMarch 08, 2010 In an AdweekMedia/Harris Poll, many respondents find the male voiceover "more forceful" and the female voiceover "more soothing." But one isn't "more persuasive" than the other. Read Full Article 
Are Toyota Owners Staying Loyal?March 05, 2010 Toyota owners are less likely than others to have lost faith in the company. Still, there has been some slippage. Read Full Article 
Rooting for Bullock and 'The Blind Side'March 04, 2010 In a Rasmussen Reports poll that asked respondents to state their preferences for the Oscar winners this coming weekend, Sandra Bullock and her movie were top vote-getters, while Jeff Bridges led the best-actor race. Read Full Article 
Olympic Athletes' Final Online BuzzMarch 04, 2010 Hockey star Sidney Crosby was in a class by himself throughout the Winter Games. Read Full Article 
Optimism Grows, but Budgets Still TightMarch 03, 2010 More companies are cutting than raising ad budgets, though the skew is far less bad than last year. Read Full Article 
Recession Hits Older African Americans HardMarch 02, 2010 A new report from the AARP makes it clear that the recession has hit older black consumers especially hard. Read Full Article 
Sickened by FoodFebruary 26, 2010 Forty-two percent of respondents to a Harris Poll say they've felt ill in the past two years because of something they ate. Read Full Article 
Big Biz Embracing TwitterFebruary 25, 2010 A study finds 35 percent of Fortune 500 corporations had an active Twitter account as of last year. Read Full Article
U.S. Ad Spending Fell 9% in '09February 24, 2010 U.S. ad spending declined 9 percent in 2009 to $117 billion, according to preliminary Nielsen data. Read Full Article 
Tiger Woods Still 'Unfavorable' Post ApologyFebruary 23, 2010 Folks believe his apology last Friday was sincere, but they still dislike him, according to a new poll. Read Full Article 
Indifferent to Those Olympic Sponsorships?February 22, 2010 An AdweekMedia/Harris Poll finds a large majority of respondents saying such a sponsorship makes no difference to their likelihood of buying a brand. Read Full Article 
Will Free-Spending Stage a Comeback?February 22, 2010 Will people revert to their free-spending ways once the economy recovers, or has their behavior been permanently transformed? Read Full Article 
Taking a Census of Wired HouseholdsFebruary 19, 2010 The U.S. Census Bureau looks at who's got Internet access, including broadband. Read Full Article 
Brand Loyalty Rises Among Non-Toyota OwnersFebruary 18, 2010 Kelley Blue Book polling finds gains for Kia, Hyundai, Ford and Chevy since the Toyota recall crisis began. Read Full Article 
Consumers Cut Small PurchasesFebruary 17, 2010 A Harris Poll finds consumers' economizing isn't confined to avoidance of big-ticket expenditures. Read Full Article 
Gauging Customer LoyaltyFebruary 16, 2010 Polling finds consumers exhibiting a kind of "yes, but" attitude toward loyalty and rewards programs. Read Full Article 
Junk Food, Soda on the Big ScreenFebruary 12, 2010 A study described in the journal Pediatrics finds sugary sodas, candies and fast food with a conspicuous supporting role in popular movies. Read Full Article 
Which Car Gained Most From the Super Bowl?February 12, 2010 An Autometrics Pulse study measures "demand" for five models in the days following their Super Sunday advertising, with the Hyundai Sonata and Audi A3 scoring best. Read Full Article 
Weighing the Obesity ProblemFebruary 11, 2010 The country's obesity epidemic continues, and its sufferers tend to have a whole collection of health problems. Read Full Article 
Less Ardor for Valentine's Day SpendingFebruary 10, 2010 Polling finds respondents expecting to spend 5 percent less this year than last. Another poll finds folks buying gifts so they won't get into hot water. Read Full Article
Let the Winter Games Begin -- Without MeFebruary 09, 2010 Rasmussen Reports polling finds modest enthusiasm for watching TV coverage of the Olympic Games. Read Full Article
|
NEWSLETTER
Receive a comprehensive roundup of the biggest stories of the day.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Market Research | Marketing Research | Market Research Analysis | Advertising Research | Advertising Market Research
Adweek's reports market research analysis weekly. Adweek is your source for marketing research, advertising research, advertising market research.
ADVERTISEMENT
ADVERTISEMENT
News
Walmart, Target, Best Buy Named Most Valuable Brands
March 12, 2010
Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand. The rankings are based on a number of factors: financial forecasts, the percentage of sales and profit that can be directly attributed to branding and brand strength. Walmart dominated the chart again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Read Full Article
ADVERTISEMENT
Community
Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service.
Read Full ArticleMore Guest Columnists
Revolution Diary
As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist's life palls.
Read Full ArticleMore Guest Columnists
HERMES CREATIVE AWARDS
March 12 is the entry deadline for this competition that honors the messengers and creators of traditional and emerging media.
March 12, 2010 - March 12, 2010
HCA, Arlington, Texas
URL: www.hermesawards.com
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
