Top News Stories
Ready for Some Futbol?March 11, 2010 Brands are capitalizing on soccer's popularity among U.S. Hispanics to launch campaigns tied to music ahead of the FIFA World Cup. Read Full Article
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UM Sets Pace to Helm International AccountsMarch 11, 2010 Universal McCann has hired George Pace as the head of international clients, a newly created position, the agency has confirmed. Read Full Article |
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Gen X and Y Pave the Way to Economic RecoveryMarch 09, 2010 Baby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PwC. The study looks at how consumer spending has changed in the last two years. As the nation shifts into recovery mode, retailers and packaged-goods makers can expect the emergence of a more cost- and value-focused consumer. This consumer is also less likely to be driven by “rampant deal-seeking,” the study found. Read Full Article |
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Staff Cuts Hit 'Bloomberg BizWeek'March 11, 2010 Approximately 25 Bloomberg BusinessWeek staffers are being let go today as the title continues its integration with new owner Bloomberg LP. Read Full Article |
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maniaTV Preps New Web SlateMarch 11, 2010 Nearly a year after its resurrection, maniaTV is diving back into original Web video with a slate of new series planned for 2010. Read Full Article |
More Strategy News
Ready for Some Futbol?March 11, 2010 Brands are capitalizing on soccer's popularity among U.S. Hispanics to launch campaigns tied to music ahead of the FIFA World Cup. Read Full Article |
More Account Activity News
Panasonic Hires UM for Aussie MediaMarch 11, 2010 Panasonic Australia has handed its media account to Universal McCann after a final three-way pitch with Ikon and OMD to handle all aspects of its media business. Read Full Article |
More Nontraditional News
More 3-D Ads Coming to Theaters Near YouMarch 11, 2010 Nearly 14,000 movie theaters operated by the three largest chains are set to install digital projection systems from Digital Cinema Implementation Partners, a joint venture of AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. The three chains formed DCIP to deploy digital projection systems at movie theaters in the U.S. and Canada. The rollout of the digital screens was made possible by $660 million of new financing. Read Full Article |
NBCU-Comcast on the Hill: Round 4March 11, 2010 Congress today heard from the two government agencies set to review Comcast's bid to acquire 51 percent of NBCU. Read Full Article |
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Lindsay Lohan Sues E*Trade Over 'Milkaholic'
March 09, 2010
Lindsay Lohan has sued E*Trade for $100 million over a Super Bowl commercial. Read Full Article
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Community
Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service.
Read Full ArticleMore Guest Columnists
Revolution Diary
As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist's life palls.
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HERMES CREATIVE AWARDS
March 12 is the entry deadline for this competition that honors the messengers and creators of traditional and emerging media.
March 12, 2010 - March 12, 2010
HCA, Arlington, Texas
URL: www.hermesawards.com
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