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Dancing With the Stars

March 08, 2010

—By T.L. Stanley

You'd think after Tiger Woods that brands would be shying away from celeb endorsers. Well, think again. If anything, their use seems to be making a comeback. At high-profile advertising events like the Super Bowl, celebrities and popular music appeared in 40 percent of the commercials. Industry experts say the draw of big names is stronger than ever, partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers. Plus, there's still no substitute for a famous face.

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News

Oscar Telecast Cleans Up in Ad Category

March 01, 2010

With less than a week to go before Hollywood fetes itself, ABC's ad sales team has cause to throw a celebration.Read Full Article

The App Flap

February 22, 2010

A competitive landscape creates a marketing dilemma.Read Full Article

Unilever Shops Face Life Without Simon

February 15, 2010

The news that CMO Simon Clift is leaving Unilever is especially worrisome to the CPG giant's roster shops.Read Full Article

P&G Tries an Online Learning Lab

February 08, 2010

The new venture is designed to help the CPG giant tweak its online tactics in all Web sales venues.Read Full Article

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Digital

Digital Agencies Get Back to Business

March 08, 2010

I-shops seek to create new digital products -- and, possibly, new revenue streams for themselves.Read Full Article

Gaming Moves From Casual to Social

March 08, 2010

The audience for casual games appears to have bought, well, the farm.Read Full Article

DSP Pricing, Data Stir Up Inventory Pot

March 01, 2010

Demand-side platforms have some publishers concerned while others see efficiency gains. (Shown: 360i's Bryan Wiener.)Read Full Article

Mobile's Conundrum

February 22, 2010

Despite the excitement over the potential of mobile ads, they currently come up short for the kind of advertising most appealing to brands.Read Full Article

Beefing Up Banner Ads

February 15, 2010

A new Web ad architecture is developing that promises to remake how advertising is bought and sold, borrowing the best of paid search auction systems while going beyond their targeting to allow advertisers to show each ad only to the audience they want. The automated exchanges, fueled by vast amounts of Internet user data, provide promise and potentially peril to all parts of the industry, from clients to agencies to publishers.Read Full Article

Pitching Self-Regulation

February 15, 2010

These days, fears of heavy regulation have abated somewhat, as the online ad market bounces back from a brutal recession, and lawmakers continue to be distracted.Read Full Article

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Revolution Diary

March 08, 2010

As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist's life palls.Read Full Article

Channel Changer

March 08, 2010

Why something has to give for planners in a world of growing media.Read Full Article

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Creative

Freak Week: That's Entertainment

March 07, 2010

A look at some classic movie taglines and John Lennon's new car ad.Read Full Article

Freak Week: Unholy Smokes

February 28, 2010

French anti-tobacco ads spark outrage in a week of controversial work.Read Full Article

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Features

I'm With a Celebrity, Get Me Out of Here!

March 08, 2010

How celeb endorsers have failed in the past and why there may be a better way to deal with it now.Read Full Article

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Media

A Place for Everything

February 28, 2010

Product placements these days go beyond putting a Coke can in the background. Here's how marketers are making sure you won't miss a brand's cameo.Read Full Article