Dancing With the StarsMarch 08, 2010 You'd think after Tiger Woods that brands would be shying away from celeb endorsers. Well, think again. If anything, their use seems to be making a comeback. At high-profile advertising events like the Super Bowl, celebrities and popular music appeared in 40 percent of the commercials. Industry experts say the draw of big names is stronger than ever, partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers. Plus, there's still no substitute for a famous face. Read Full Article 
I'm With a Celebrity, Get Me Out of Here!March 08, 2010 How celeb endorsers have failed in the past and why there may be a better way to deal with it now. Read Full Article 
Digital Special Report 2010February 15, 2010 In-depth coverage of the latest news, trends and events from the cutting edge of marketing. Does social sell? What's next for government regulation? How is the industry working to beef up banner ads? Why are firms investing in the local online space? Plus insights from experts like Bob Greenberg, a Q&A with the head of the Center for Digital Democracy. And much more. Read Full Article 
Guerrilla Marketing's Newest RevolutionJanuary 11, 2010 Welcome to guerrilla marketing, 2010 style, where the traditional street-level “gotcha” has been reinterpreted -- and made more effective -- through a digital lens. “As technology and the Internet grow, opportunities will grow,” observes Jay Levinson, the “father of guerrilla marketing” and author of many books. Technology, he adds, has become easier to use, “and we surely can’t discount the new mobility of markets.” Read Full Article 
AdweekMedia Forecast 2010January 02, 2010 The bottom line looms large over the industry in 2010. In general, it is projected to be a better year than the previous one, but not by much, at least here in the U.S. Still, everyone's up for some good news at this point. At least you can count on the Winter Olympics and the congressional races for a bit of relief. If history is any guide, things won't play out the way you might guess. Disruptive technologies are, by definition, impossible to predict and immensely powerful for that reason. Here are our best guesses of where things are going, barring any unforeseen and inevitable new developments. Read Full Article 
Adland's Dot-Com Dog Days: An Oral HistoryDecember 07, 2009 Ten years ago, twentysomethings were CEOs, marketers had unlimited budgets and an obnoxious sock puppet was a brand icon for the future. Ah yes, you remember the dot-com boom, don’t you? So do the execs we tracked down for this fond look back. Here, we present an oral history of advertising's role in the boom ... and bust. Read Full Article 
iPhone Apps Put Brands in HandsNovember 30, 2009 Brands face an uphill battle getting noticed in the iTunes App Store, which now boasts over 100,000 applications. It's similar to their challenge on Facebook, only worse because brands do not have a beachhead like they do with their Facebook pages. That's meant few non-digital brands have cracked the most popular apps. Here is a list of the successful brands and apps we feel best fulfill the promise of utility -- as well as some prominent missed opportunities. Read Full Article 
Media All-Stars 2009November 16, 2009 Our annual survey of the best and brightest, featuring Universal McCann's global CEO Matt Seiler (shown), named exec of the year. Read Full Article 
Fox News Makes 'Room' for Web Video StrategyNovember 09, 2009 Born as a wall-to-wall political channel about a year ago during the peak of the heated 2008 presidential race, Strategy Room was a short-term experiment -- that clicked. Now, it's at the forefront of an expanding amount of live news programming on the Internet. And it is also helping to elevate the digital reputation of Fox News -- a group that just a few years ago was an also-ran on the Web, despite utterly dominating news ratings on cable TV. Read Full Article 
Mayo Clinic: Hellmann's Lays It on ThickNovember 09, 2009 Hellmann's wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick? Read Full Article 
The Hispanic Market Is Set to SoarNovember 02, 2009 Hispanic Americans continue to grow in number at a rate four times that of the general population. Agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops. Read Full Article 
NAD: The Plug Stops HereNovember 01, 2009 Welcome to a day in the life of the National Advertising Division, an arm of the national Council of Better Business Bureaus that, outside of advertising's legal circles, is pretty much unknown to the public. But since 1971 the NAD, an adjudicative body made up of fewer than 10 attorneys, has had one of the most powerful and influential jobs in the marketing universe: It gets to tell brands what they can and cannot say in their advertising. Read Full Article 
Digital Hot List 2009October 26, 2009 Facebook is simply the hottest site in the digital world right now, thanks to Mark Zuckerberg's wise move three years ago to broaden beyond the college crowd. But Facebook is not the only digital success story, as AdweekMedia digital editors Mike Shields and Brian Morrissey spell out in this year's Digital Hot List. Read Full Article 
Sneakerheads RuleOctober 19, 2009 Right now, a handful of bloggers are deciding what sneakers kids will line up around the block to buy. Read Full Article 
Brands Seek Fans on FacebookOctober 12, 2009 Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered. We looked at eight major product categories to find the brands that gained the most traction on the site, comparing their Facebook pages to those of competitors to determine which were best and worst at taking full advantage of the platform. Read Full Article 
We're an American BrandAugust 30, 2009 Decades-old, durable, made-in-the-U.S.A. clothes never make the runway shows. Who cares? Today, they're the coolest threads around. Read Full Article 
Cracking the Set-Top Box CodeAugust 17, 2009 Mining audience data from STB devices that deliver TV content via cable or satellite is turning into the digital equivalent of the Alaska gold rush. A growing number of research and technology companies -- including Nielsen (which owns AdweekMedia), TNS Media Research, TiVo, Rentrak and TRA -- envision a promising business that can deliver audience viewing data of unparalleled precision. Read Full Article 
Ad Biz Faces the 'New Normal'August 03, 2009 Already, there are signs of the new face the ad business will wear when the recession finally blows over. The dire economic picture has forced the cutting of thousands of industry jobs. All of the major holding companies have cut staff as clients have reduced ad expenditures. If anything, say experts, the trend toward leaner and meaner is just beginning. Read Full Article 
Stream It Like You Mean ItJuly 19, 2009 LendingTree, Match.com and Orbitz have made Internet radio part of their marketing mix for several years now. But streaming's popularity with a demographically desirable and ever-widening audience has turned the heads of older and more traditional brands. Read Full Article 
In the Shadow of the FoundersJuly 06, 2009 Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article 
Copying MachinesJune 28, 2009 In lower Manhattan, the diagonal crisscross of 19th-century streets creates a number of oddly shaped blocks. One of them is a pie slice of ramshackle buildings carved into being by the intersection of Canal, Walker, Centre and Baxter Streets. Here, on an average day last year, 32 storefronts opened to the bustle of the sidewalk. Read Full Article 
Fox Sports' Site Rushes the WebJune 21, 2009 Fox Sports chairman David Hill believes the Internet is following the same evolutionary pattern as television. “When TV was in its infancy, it was basically run by the engineers,” says Hill. “Technology innovations were driving it, until finally the programmers began to take over. And that’s when television took off.” Read Full Article 
Shelf InterestJune 01, 2009 Step into an Office Depot these days and you'll see crayons, markers, glue sticks and other items from Scholastic. Best known as a publisher of children's books and educational materials, Scholastic initially linked with Office Depot for an exclusive branded product line of schoolbooks for teachers, but now it's a sort of house brand for the chain. Read Full Article 
Searching for Life on HuluMay 25, 2009 200 marketers signed up with Hulu in the past year. The amount of unsold inventory given over to public-service ads has been equally visible. The answer as to why that's happened may lie in the amount of new supply that has come with the site's jump in viewers, combined with the glut of broadcast inventory during this economic downturn. Read Full Article 
Inside Look: Tribune Co.'s a Work in ProgressMay 17, 2009 The Tribune Co.'s famed media properties are losing circulation and bleeding red ink. Can Lee Abrams fix a mess this big? Read Full Article
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Walmart, Target, Best Buy Named Most Valuable Brands
March 12, 2010
Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand. The rankings are based on a number of factors: financial forecasts, the percentage of sales and profit that can be directly attributed to branding and brand strength. Walmart dominated the chart again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Read Full Article
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Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service.
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Revolution Diary
As I grow older (I am nearly 27), there are days in which the appeal of this revolutionist's life palls.
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HERMES CREATIVE AWARDS
March 12 is the entry deadline for this competition that honors the messengers and creators of traditional and emerging media.
March 12, 2010 - March 12, 2010
HCA, Arlington, Texas
URL: www.hermesawards.com
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