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BLOGS

The Brand Elastic - Martyn Tipping and Robert Sprung look at the brand extensions that work and those that don't quite.

» Beeps & Bleeps
» Do Androids Dream on Ikea Beds?
» The LensCrafters of Family Planning?


The Ex Files - Experiential Marketing as reported by experienced marketing scribe Becky Ebenkamp.

» Takin' Care of Buseyness
» Meow Mix: Match & Make a Million
» Hard out Here for a Stumping Chimp


Sticker Shock - The car industry's marketing foibles, as seen by Brandweek auto reporter Steve Miller.

» The good and bad of buying a new used car - the demise of Hummer?
» Mercedes or BMW: Who rules?
» Obama, out of touch and what auto brand do you want to see eliminated?


AT THE ROUND TABLE

superbrands At The Roundtable, the business community for media, marketing and advertising professionals, is an excellent way to meet others, grow your business, and build your professional network.

INDUSTRY EVENTS

July

FOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
Commercial Closet Association recognizes the best gay and lesbian advertisements of 2007.
July 28, 2008
Location: New World Stages, Worldwide Plaza, New York
URL: www.commercialcloset.org



HISPANIC RETAIL 360 SUMMIT
Conference, workshops and product showcase highlight Latino retail marketing strategies.
July 28, 2008 - July 30, 2008
Location: InterContinental Miami, Miami
URL: www.hispanicretail360.com



PEOPLE



Blockbuster Appoints Johnson as CMO
Becky Johnson comes to Blockbuster from a casual dining restaurant company. » More

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FEATURED BLOGS


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McDonald's Grows Nebraska Corn-Maze Ad
The newly fashionable way to create ads in middle America? It appears McDonald’s has carved a giant maze into a cornfield in Nebraska to advertise its coffee. » More



Brand Elastic Logo
Beeps & Bleeps
Bic has just announced the launch of an inexpensive line of cell phones available in France, and sees the phone as a logical extension of its brand values. » More

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