-By T.L. Stanley

In the world of Hollywood marketing, where you try to sell a movie can be every bit as important as how you to try to sell it.

Suzanne Cole, a nine-year veteran of Universal Pictures, has been promoted to evp-media for deftly mixing print, TV, online and outdoor ads to help launch such hits as Wanted, The Incredible Hulk and Knocked Up.

Cole, whose career started in media planning at ad agencies like Foote, Cone & Belding and DDB Entertainment, has worked on some of the most successful franchises at the studio, including The Fast and the Furious, the Bourne series and American Pie.

Since marketing for the genre arm Rogue Pictures now falls under the parent Universal (a move that happened at the beginning of the year), Cole also oversees media for those films and had a hand in the campaign around the recent hit thriller The Strangers.

Cole shepherds media plans for more than 20 features and 30 DVD releases annually.

She has earned the promotion, said Universal Pictures' president of marketing Eddie Egan, for her "strategic and creative work" in navigating the "increasingly competitive entertainment media landscape."

Upcoming projects include Hellboy II: The Golden Army, romantic comedy Mama Mia, threequel The Mummy: Tomb of the Dragon Emperor, and one of fall's Oscar hopefuls: The Changeling.