Advertising News In the Current Issue of Brandweek Magazine- Brand Design Resource

McDonald's, Burger King, and others, think it's time to get hip or risk losing market share. » More

New global campaign promoting Easytone and ZigTech shoes looks backwards. » More

Nonprofit organization uses the Oscars to launch a new campaign targeting boomers. » More

You can tell a lot about what kind of year it was just by looking at who increased and decreased ad spending the most. » More

Fledgling coffee chain is attempting to bolster its appeal with a sweeping rebranding. » More

Personal care brand attempts to spice up its body wash offerings with a new NutriSkin line. » More

The three top spenders (Hyundai, Coca-Cola and JCPenney) are back in the limelight. » More

Why the candy brand is making a bigger play in the premium chocolates category. » More

Pharma co. attempts to inject a little lightheartedness into the subject of infertility. » More

Shoe marketer launches 365 online videos—for every day of the year. » More

Why marketers are finding it tougher and more expensive to get their branded apps in wide circulation. » More

The giant automaker is sure to survive its current crisis—but it has another problem that nobody’s talking about. » More

Despite Tiger Woods' well-documented fall from grace, the celeb endorsement game is bigger than ever. Here's why. » More

Companies, Agencies, Accounts, etc. » More

Brandweek's Calender of Trade Events » More

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Advertising Magazine - The Current Issue of Brandweek