Dove for men
Dove Super Bowl Spot Scores Initial Points With Men
Industry experts say Unilever's effort to extend the beauty brand to male consumers was the right move. » More


Audi's Super Bowl Play: An Environmental Police State
CMO Keogh shares the thinking behind 'Green Police,' which is no typical luxury-car ad. » More
Opinion: In Love With Google
On an angry night, the search giant's third-quarter spot was smart, charming and pure. » More
Doritos Wins Super Bowl Web Buzz Battle
From tweets to texts, consumers weighed in on which ads were the best. » More
Display Ads Aim for a Banner Year
Can new developments in real-time bidding give search a run for its money? » More

DIRECT & CRM
MIcrosoft logo
Consumers Party On for Major Brands
To help sell products, marketers enlist at-home hosts to throw branded parties for friends. » More

PACKAGED GOODS
Hormel
New Hormel Campaign Beefs Up Portfolio Strength
The effort, tagged 'Life Better Served,' introduces consumers to a variety of meal options. » More

DIGITAL
Pampers e-store
Sales Are Not the Main Goal for P&G's New Online Store
The venture is designed to deliver lessons in selling on the Web. » More

HISPANIC MARKETING
Cell
U.S. Cellular Adds Lapiz for Hispanic Chores
The brand hopes to 'connect with customers in multiple ways.' » More

SHOPPER MARKETING
Prevacid
Retailers Launch In-Store Promos for Prevacid 24HR
Shelf-signage and floor displays were used to promote the heartburn medicine. » More

PROMOTION & INCENTIVE
Tropicana Juicy Rewards
Tropicana Starts Offering 'Juicy Rewards'
CMO Andy Harrow says he has high hopes for the juice brand's new incentives program. » More

COMMUNITY
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THIS WEEK
Super Bowl
Super Bowl Features Record Amount of Ads
Last night's game featured a record-setting amount of network commercial time. » More
Cover 02-08
Is Twitter the Next Second Life?
Brand presences with few followers. Sporadically updated accounts. Have marketers moved on? » More
Businesswoman
Temporary CMOs Are Here to Stay—for Six Months or So
Smaller firms dabble with interim marketing execs. Is this the future? » More

 

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