Tuesday, May 13, 2008
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News Front

Qwest Invites Consumers to 'Get in the Loop'
May 13, 2008
Real customers in new ads talk about the benefits of being connected
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Domino's CMO Resigns
May 13, 2008
President Patrick Doyle to take over Ken Calwell's duties in the interim
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Disney is All Ears for ESPN
May 13, 2008 - Sports Complex will get rebranding, marketing makeover
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Tribal DDB Picks Up Quaker Digital Work
May 13, 2008 - Previously, work was handled by several shops
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Office Depot, Google Launch Online Business Tools
May 13, 2008 - Customers making purchases at Google AdWords will get $50-worth of free ads
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Blog Spot
The Brand Elastic
Retooling a Classic
Brand Training, Direct-to-Consumer
A Business Doing Pleasure
The Ex Files
What Elena Said!
Pork, Beans & Rock 'n' Roll
Up With Bottoms!
STICKER SHOCK
Obama, out of touch and what auto brand do you want to see eliminated?
Jim Farley - Rock Star, GM and syntax
BMW fails the test with the 1-Series while Mercedes catches up
Fashion Notebook
Lessons in Branding: How Steve & Barry's Does a Lot With a Little
Lesssons In Branding: Is Vera Wang the Next Martha Stewart?
Financial Desk: Have a Cigar, Mr. Frankfort, Coach Sales Rise 19% in Q3
     
Brandweek Magazine
CURRENT ISSUEmore »
BRAND BUILDERSmore »
News Analysis: Small Candy Makers Not Sweet On Consolidation
News Analysis: Consumers Are Dining In More—At The Supermarket
Research: 'Business Elite' Prove To Be Voracious Consumers
News Analysis: Addressable Advertising Gets Closer To Reality

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COLUMNSmore »
FEATURES & OPINIONSmore »
The Biz: Why Studio Promotions Execs Have Been Getting Promoted
The Game: NFL Rookies Study At Brand U; Cisco Systems Plays The Field
The Biz: Latest Rage At The Upfronts: Ads That Don't Look Like Ads
Letters: Neither Hocus Pocus Nor Hypnosis
Barack Obama: A Brand To Believe In?
What Miley Taught Annie

Wanted: Renaissance Man or Woman
'Brandweek' investigates what it takes to be the branding exec of tomorrow
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AUTOS
Lamborghini Revs Up Pre-Owned Program
Subaru Shifts Digital to Carmichael Lynch
Mercedes-Benz Puts 'Sex and the City' on Wheels
SPORTS & ENTERTAINMENT
ICM Names Head of Branded Entertainment
Tennis Channel, California Giant Sweet on Wimbledon
Cazadores Goes to the Ropes
FOOD & BEVERAGE
Small Candy Makers Not Sweet on Consolidation
Consumers Are Dining In More--At The Supermarket
Coke Hopes to 'Connect with the World'
PACKAGED GOODS
Banana Boat 'At Your Service' in New Campaign
Study: Experienced CMOs Very Loyal to Brands
Increased Marketing Spend Pays Off for P&G
RESTAURANTS
Jamba Juice Wants to Stay Top Banana in Smoothies
As Profits Sink, Starbucks Brews New Game Plan
Starbucks Retunes Entertainment Division
APPAREL & RETAIL
New Balance Takes a Walk on 'Sesame Street'
Royal Velvet Taps Brooke Shields for Family Campaign
L.L. Bean Picks GSD&M as Lead Agency
FINANCIAL SERVICES
Universal, AmEx Bring Credit Card to Theme Parks
Discover Card Pushes 'Paydown Planner'
Adweek Names Fahey Publisher/Editorial Director
TECH / HARDWARE
Apple Runs Out of iPhones
Recycling Becomes Electric for CE Brands
Study: Untargeted Ads Turn Off Social Net Users
PHARMACEUTICAL
Full House Star Drives Claritin Effort
Duane Reade Continues Executive Shakeup
LEISURE & TRAVEL
Starwood Taps Former Nike Marketing Exec
Holiday Inn Sees New In With Business Travelers
Flexjet Campaign Takes Off with Affluent Crowd


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