Direct & CRM | Promotion & Incentive | Hispanic | Packaging & Design | Digital | Green | Shopper Marketing | Licensing NEWS & FEATURES - GREEN MARKETING How Seventh Generation Is Going Mainstream Green products maker debuts first national campaign with a different 'value' message. » More Packaged Goods Makers Ramp Up Green Investments Suppliers say sustainability will play greater role in trading relationships. » More How Staples Is Building a Sustainable Brand Vp of environmental affairs says the retailer is focused on 'four key pillars' when building greener stores. » More CVS Shoppers Get Green for Going Green New program offers ExtraCare customers cash incentive to promote eco-friendly habits. » More Levi's, Goodwill Form 'Tag' Team Eco-minded push uses product tags to encourage clothing donations. » More Seventh Generation Adds Carmichael Lynch to Agency Roster Move comes as green products maker tries to establish a more powerful brand image. » More Pine Mountain Pitches Eco-Friendly Firelogs Campaign promotes new formula and asks consumers to relax and enjoy a cleaner fire. » More P&G Puts Billions Behind Sustainability Initiatives are aimed at improving the lives of millions of families worldwide. » More 'Green' Consumers Out to Save Money New study shows buyers of eco-friendly products are driven by a range of motivations. » More Win-Lose for Green Issues in Recession Nielsen finds the environment is emerging as an inadvertent winner in the global economic downturn. » More Green Strategies Not a Fad in Retail Report: Despite economic concerns, retailers remain committed to environmental issues. » More Low-Income Consumers Driving Demand for Green Products Such shoppers are most willing to pay a premium for products marketed as sustainable. » More Wal-Mart Unveils Sustainable Product Index Index will establish a single source of data for evaluating the sustainability of products. » More Wealthier Consumers Keep Buying Organic Value and convenience, however, remain a concern for 'premium' shoppers. » More Domino's Ads Pop Up on City Sidewalks Pizza chain uses high-pressure water hose to spray eco-friendly images into street grime. » More McDonald's Recharges Customers and Cars Southeastern restaurants will have charging stations installed for electric vehicles. » More Americans Less Worried About Wasteful Packaging Study finds the U.S. is one of the countries least concerned about excessive packaging. » More Starbucks Sets Eco-Friendly Goals for New Stores Coffee chain hopes to earn LEED certification, get LED bulbs, use 100% recyclable cups. » More Green Is the New Black Eco-friendly product launches could triple in 2009, per eMarketer. » More Growth in Green Building Materials to Continue Green building materials market set to grow. » More Being Green More Valuable Than Price Study: Recession has had little effect on green mindsets, consumer spending. » More Volkswagen Plays Truth, Dare and Diesel New Web site features video, interactive tools to promote VW's TDI diesel line of cars. » More Convenience Is the Mother of Conservation for Most Survey: There's a trade-off for consumers between helping the planet and helping themselves. » More Green Teen Report Card: 'A' for Awareness, 'D' for Action Millennials often choose convenience, lower prices and simpler solutions over eco-involvement. » More Debate on Honda Insight: New Direction or Prius Clone? 2010 Honda Insight hybrid is generating online interest from a younger audience than the Prius. » More

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