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Jeffrey Hayzlett
DIGITAL
Jeffrey Hayzlett of Kodak on HP, Why He's on Twitter
Kodak CMO also discusses the most common misperception about the brand. » More

3D ads
TECHNOLOGY / FINANCE
More 3-D Ads Coming to Theaters Near You
Nearly 14,000 movie theaters are set to install digital projection systems. » More

Consumer
DIRECT
Opinion: Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. » More

Madonna
RETAIL /RESTAURANTS
Macy's, Madonna to Market Merchandise
Material Girl line, developed with Madonna's daughter, will hit stores this August. » More

Gamer
DIGITAL
Game Over: EA Brings Ad Sales In-House
Game giant will end its relationships with in-game ad companies Massive and IGA. » More

YouTube ads
DIGITAL
YouTube Pushes Into Mobile Ads
The Google-owned video venue has begun a broad rollout of advertising to its mobile site. » More

Century 21
TECHNOLOGY / FINANCE
Century 21 Picks MRM, Mullen
The real estate company taps two Interpublic Group agencies following a review. » More

Digital
DIGITAL
Digital Ad Revenue to Rocket for Local Media
Revenue from mobile and Web platforms will grow at a 17.8% compound annual rate. » More

Samsung
TECHNOLOGY / FINANCE
Samsung: Innovation Sells in a Recession
CMO Sue Shim shares the thinking behind the TV maker's largest campaign touting new 3D LED televisions. » More

Chevy
DIGITAL
Chevy Embraces Mobile Social Networking, AR, QR Codes
GM brand is using South by Southwest to tout its use of new technologies. » More

Guitar Hero
TECHNOLOGY / FINANCE
'Guitar Hero' Picks TBWA\C\D
Activision Blizzard is shifting creative duties on the game franchise. » More

Nivea
PACKAGED GOODS
Beiersdorf Shifts U.S. Media
The marketer of Nivea and other skin-care products picks Aegis Group's Carat. » More

Ashley Madison
RETAIL /RESTAURANTS
Opinion: Oscars Do Some Male Bonding
Critic Barbara Lippert says the Academy Awards took a step toward gender neutrality in its advertiser lineup. » More

Tena
PACKAGED GOODS
Adult Incontinence Category Is Booming
Depend, Tena, Poise are on a mission to remove the condition's social stigma. » More

Married on MySpace
DIGITAL
MySpace Snags Advertisers for 'Married' Series
Joining last season's sponsor JCPenney are HP, Fox Searchlight, Hearst and The Knot. » More

CVS
RETAIL /RESTAURANTS
CVS Eyes Four Shops
The pharmacy chain launched the review due to changes in retail, media landscapes. » More

Google Nexus One
TECHNOLOGY / FINANCE
'09: A Good Year for Debt Consolidators, Cell Phones
You can tell a lot about what kind of year it was just by looking at who increased and decreased ad spending the most. » More

Reebok
RETAIL /RESTAURANTS
Reebok Campaign Attempts To 'Reeconnect' With Fun
New global campaign promoting Easytone and ZigTech shoes looks backwards. » More

McDonald's
RETAIL /RESTAURANTS
To Keep Guests, Fast Food Loses the Fiberglass Decor
McDonald's, Burger King, and others, think it's time to get hip or risk losing market share. » More

AARP ad
TECHNOLOGY / FINANCE
AARP's Marketing Chief Pardo: '50 Is the New 50'
Nonprofit organization uses the Oscars to launch a new campaign targeting boomers. » More

Mac & Cheese
PACKAGED GOODS
Kraft Picks Crispin for Mac & Cheese
Previously, the Chicago office of Draftfcb spent 12 years working on the brand. » More

Diet Coke
PACKAGED GOODS
Diet Coke Eyes 'Next Gen' Consumers
Soft drink brand to launch phase two of its 'Stay Extraordinary' campaign during the Oscars. » More

Bertolli
PACKAGED GOODS
Why Bertolli Is Using Webisodes to Promote Frozen Dinners
Unilever-owned brand will kick off its largest marketing push during this year's Oscars. » More

Bing in FarmVille
INCENTIVE
Bing's Virtual Bling Buys Facebook Fans
In-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day. » More

TV money
DIRECT
4A's: What's Delaying Ad Addressability?
Such platforms allow advertisers to target specific regions, zones, even individual households. » More


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