Direct & CRM | Promotion & Incentive | Hispanic | Packaging & Design | Digital | Green | Shopper Marketing | Licensing NEWS & FEATURES - PROMOTION & INCENTIVE Picture This: A Promotion for Lay's Chips on Flickr Brand taps photo-sharing site for a new push asking consumers to document happiness. » More Bing's Virtual Bling Buys Facebook Fans In-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day. » More Boston Market Tests '$2.99 Meal Deals' CEO Lane Cardwell discusses the fast-casual chain's new promotion targeting cash-strapped consumers. » More Merck's Guerrilla Program Addresses the Birds and the Bees Pharma co. attempts to inject a little lightheartedness into the subject of infertility. » More Burger King Launches 'Pinkalicious' Promo Children's book character comes to life as a figurine at BK restaurants. » More Got Milk's White Gold Goes Back to School Spandex-clad rock star makes a teary-eyed plea to help raise funds for California high school arts programs. » More Snapple Sponsors Yahoo Sports Show 3-minute series, 'Out of Bounds,' looks at sports bloopers from the previous week. » More Odwalla Strikes Deal With All 50 State Parks It's the first of many anticipated deals, as state parks group seeks additional revenue sources. » More General Mills Cereal Boxes Go Retro Limited edition Cheerios, Lucky Charms, among others, will be carried exclusively at Target. » More Victoria's Secret Talks Romance on Bing.com  Microsoft's search engine and the lingerie brand partner on a Valentine's Day promo. » More DeBeers Spreads Love in Valentine's Day Promo Diamond retailer debuts site asking consumers to 'drop everything for love.' » More Tropicana Starts Offering 'Juicy Rewards' CMO Andy Harrow says he has high hopes for the juice brand's new incentives program. » More Brands Reveal Music Strategies Converse, Nascar, PepsiCo are among those partnering with songwriters and artists. » More Why Kraft's Singles Push Has a Red-State Kind of Feel New campaign, which includes a contest, celebrates small-town America. » More Dockers 'Men Without Pants' March to Super Bowl Apparel brand debuts TV spot, which uses mobile technology to interact with viewers. » More U.S. Census Bureau Debuts $133 Mil. Push Campaign seeks to increase the number of people who mail back their forms. » More Turner Makes High-Profile Super Bowl Play The cable programmer is positioning the buy as a showcase for truTV. » More Rebecca Romijn Flaunts Milk Mustache for Charity Actress stars in new 'Got milk?' ads that promote 'building strong families.' » More Shawn Johnson Flips Over New Nestle Crunch Brand launches YouTube, social media push to promote revamped candy bar. » More Nivea Gives Virtual Kisses on New Year's Brand kicks off celebratory promotion to raise money for charity. » More Opinion: Music Goes Commercial Here are 15 brands that made great use of music from 2000-2009. » More Panasonic Unwraps 'Beard Busting' App Brand promotes the launch of two high-end razors with new iPhone game. » More Ft. Lauderdale Promo Brings the Heat Starmark and the city's Visitors Bureau fashion multifaceted tourism push. » More Why a Music Strategy Matters to Brands Mindshare consultant Steve Yanovsky outlines the importance of music tie-ins in marketing, with 'New Moon' as the latest example. » More Verizon Takes Droid to the Streets Wireless carrier invites pedestrians in three cities to play branded videogame. » More

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