Brandweek Home > Brand Marketing News > Shopper Retail Marketing

NEWS & FEATURES - SHOPPER MARKETING


Iams ProActive
New Iams Store Displays Tout 'Healthy Digestion'
Pet brand launches extensive marketing push to promote ProActive Health dog and cat food with prebiotics. » More



Loyalty card
Consumers Feel Loyalty Programs Hold 'Little' Value
CMO Council poll finds shoppers exhibit a kind of 'yes, but' attitude toward rewards. » More



Digital
Opinion: Reinventing Retail
How e-commerce impacts the brick-and-mortar store experience. » More



Prevacid
Retailers Launch In-Store Promos for Prevacid 24HR
Shelf-signage and floor displays were used to promote the heartburn medicine. » More



shopper
Hispanic Shoppers Turn to Promotions
New study finds that special offers, discounts, sampling efforts drive this consumer group. » More



Coupons
Coupon Use Skyrockets
Distribution last year hit the highest level recorded since 1988. » More



Kraft's Stove Top, U.S. Navy Winners of OOH Awards
The two campaigns were selected from among nine finalists. » More



Wii Fit Plus
Target Offers 'Wii Fit Plus Experience'
Shopper-marketing program, in partnership with Nintendo, promotes new game. » More



Rob Gorrie
Opinion: Digital OOH's Olympic Shot
With media under tight control in Vancouver, digital offers options. » More



Motorola shopper
Motorola's Mobile Loyalty Solution Targets Shoppers
New service for retailers can be used as an extension of existing loyalty card programs. » More



Matthew Szymczyk
Opinion: The Year of Augmented Reality
Mobile AR will have the greatest impact over the next 5-10 years. » More



Under Armour pop-up store
Under Armour Opens NYC Pop-Up Store
Company's first such store previews Winter Olympics team uniforms. » More



7eleven
7-Eleven Selects Quality Sign Co.
The Florida firm will create signage for all of 7-Eleven's new stores nationwide. » More



HP kiosk
HP Turns Movie Lobbies Into Printer Showrooms
Tech maker hopes to 'touch' consumers with cinema campaign for Photosmart Premium. » More



Shopper
What Shoppers Can Expect This Holiday Season
Trendspotter Sapna Shah shares current retail trends. » More



Kohl's card
Kohl's Amps Up 'After Thanksgiving Day' Onslaught
Retailer launches aggressive effort teasing consumers with special offers. » More



Target online video
Target Tries 'Snackable' Videos
Retailer spreads holiday cheer by integrating additional content into online shopping. » More



7-Eleven TV
7-Eleven TV Debuts
Convenience store chain says it will run one of the nation's largest digital out-of-home networks. » More



Del Monte brands
Del Monte Merges Promo, Shopper Marketing Duties
Two agencies will oversee the food company's creative for consumer goods and pets units. » More



Terri Goldstein
Battling Brand Malpractice
Shopper marketing expert Terri Goldstein on why the economy has done wonders for the private label sector. » More



Microsoft store
Microsoft Opens First Retail Store
Analysts see it as imitative of Apple, but a valuable brand extension. » More



News America
News Corp. Unit Expands In-Store Offerings
News America Business creates Retail Advertising & Promotion division to target non-grocery, drug clients. » More



Shopping
In-Store Marketing Beats Traditional Ads
Report finds women and Gen Y crowd are most influenced by in-store displays, signage. » More



Disney store logo
Disney Transforms Stores
Entertainment conglomerate turns its 340 U.S. locations into 'Imagination Parks.' » More



Doritos Super Bowl
In-Store Football Promos Kick Off
Brands count down to the Super Bowl with a variety of shopper-targeted promotions. » More


ADVERTISEMENT

FEATURED BLOGS
AdFreak Blog
BrandFreak Blog


ADVERTISEMENT

SPECIAL ADVERTISING SECTION

Point of Purchase | Displays Point of Purchase | Point of Purchase Display | Display in Store | In-store Display | In-store Media

News on retail marketing techniques such as point of purchase displays, in-store displays and in-store media is published on Brandweek. Brandweek tracks all of the latest retail marketing techniques being implemented in markets around the globe. Follow the hottest branding strategies and trends by subscribing to Brandweek and for even more industry coverage, sign up for our free newsletters.

ADVERTISEMENT