SPECIAL REPORTS - STUDIES Big-Ticket Buying Slowly Rises Active interest in buying a personal computer illustrates the point. » More Pep Boys Jump-Starts the Brand Auto repair chain is experiencing its second warm weather bump in 16 months. » More Consumers Embrace Geekdom 'Geeks' are at the epicenter of social innovation, and they're not averse to advertising. » More Study: Maybe Demand Isn't So Pent Up Though consumers have been spending less, they don't necessarily feel deprived. » More Summer Encourages 'Spontaneous Spending' But overall, consumers remain wary of boosting their expenditures in the next six months. » More Buzz Report: Burger Chains Cool Off Meanwhile, ice cream chains are seeing boosts in brand loyalty and quality. » More Small Change: Consumers Still Cutting Back A Harris Poll finds people economizing on everything from morning coffee to dry cleaning. » More Online Video Consumption Rises New data from Nielsen shows that online video viewing continues to climb. » More What Consumers Are Saying About the iPad The gadget is hot, but the broader category would have to heat up in its wake. » More Ringing In a Cheapskate Holiday Season Sixty-four percent of consumers said they're planning to 'spend less on everyone.' » More Magna Revises Ad Forecast Upwards New 2010 projection of $170 bil. would be a 2.1% improvement. » More YouGov Names Top 20 Most Improved Brands Toyota, Allstate, Capital One are among this year's biggest 'buzz gainers.' » More Which Brands Won World Cup Buzz? YouGov summarizes the soccer tournament's biggest brand perception gainers. » More Young Adults Return to the Nest The recession has given fresh impetus to the 'boomerang' phenomenon. » More Catching Consumers With Mobile Messages Just 8% of consumers are 'extremely' interested in getting promos on their phones. » More Where the Money Is for CPG Brands Post-recession, packaged goods makers must look to innovation and emerging markets. » More Ad Spend Up 12.5% in First Quarter U.S. lags somewhat, but still improves 4%. » More Trading Down or Trading Up? Poll identifies product categories in which consumers are especially likely to do so. » More Hyundai Continues to Drive U.S. Cup Buzz Meanwhile, Nike's buzz scores have declined among American consumers. » More Report: College Back-to-School Spending Up 13% College students are generally optimistic about the economy and plan to spend more on discretionary purchases. » More Mobile Phone Use by Kids, Teens on the Rise And that means more advertising opportunities are on the way. » More World Cup? What's That? One poll finds that a majority of Americans remain largely indifferent to the tournament action in South Africa. » More Recession Imposes New World Order Consumers are less anxious about the downturn—but remain cautious about spending their money. » More The Future Ain't What It Used to Be Asked in a Pew survey to imagine life in 2050, respondents give it mixed reviews. » More U.S. Cup Buzz: Hyundai Boots Nike Nike stays strong, but Hyundai now leads in U.S. » More

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