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cmo

Coming Soon: CMO Special Issue

September 08, 2010

We identify and profile 10 CMOs behind the years top brand initiatives and turnarounds. In depth profiles capture the essence of these marketing leaders, shedding light on who they are, how they work and what makes them tick. In addition, this year we present a readers' choice award for Marketer of the Year. Check back on Sept. 13.See the Special Issue Content

LIFESTYLE

Lifestyle Special Issue

August 25, 2010

In our lifestyle special issue, we explore the perpetual quest by media, marketing and advertising executives to make life more than a weekend sport. What are they willing -- or not willing -- to give up to attain professional success? For some, it's working from home one day a week so they can participate in their kids' school activities. That weekday connection, they say, makes all the late nights bearable. For others, it's daily Kindle time, video games or an hour of exercise to clear their minds and settle their souls.See the Special Issue Content

BANNER

Digital Gaming

July 11, 2010

In the second of this year's special digital issues, we focus on gaming and how marketers and advertisers are seeking to engage the rapidly growing audiences that are absorbed by games and game-like applications on their computers and phones at home at work and on the move. • With gaming and game-like interfaces so commonplace now, why are some marketers still reluctant to adopt this medium? • Will video games save the world? Social giving is down because of the recession, but charitable donations from game companies are up and look set to rise further. • Can game mechanics really persuade consumers to go to places or adopt behavior they otherwise would not?See the Special Issue Content

BANNER

Mobile Marketing and Media

June 27, 2010

Today is tomorrow. But will tomorrow soon be yesterday? The digital landscape becomes more evolved and sophisticated daily, allowing consumers and marketers to use new tools in ways that were just recently unimaginable. In our special issue on mobile, we look at just how deeply marketers can penetrate the lives of consumers as they walk and talk, and conduct everyday tasks.See the Special Issue Content

KidsButton

Kids Special Issue

April 25, 2010

The buying and selling of media directed at kids has been a safe harbor during the recession, but, as regulators take a closer look and young consumers continue to migrate from TV to to Internet, will that streak continue? For some answers, check out our Kids Special Issue with insights on media, marketing and advertising aimed at this demo.See the Special Issue Content

Digital Mini

Digital Special Report

February 15, 2010

AdweekMedia presents a special collection of digital features, taking an in-depth look at a range of topics including brands and social media, data-driven display advertising, prospects for local online advertising, and more. See the Special Issue Content




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Final Huckabee Show Rating Results

2010-09-08

Twentieth Television talker The Huckabee Show, hosted by former Governor of Arkansas and Republican Presidential candidate Mike Huckabee, exited like it began: with a whimper. 

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

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Mr. TV: Guilty As Charged

Finally, the end is near. I’m ecstatic that the summer TV season is almost officially over. 

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Special Issues, Media Advertising and More with Mediaweek

Mediaweek is the one publication devoted to the media industry. From detailing high-profile marketing strategies and media advertising techniques to our own brand of media analysis, we are trusted to deliver precise and relevant information to our readers. Each year, we publish a number of special reports that take a deeper look into the industry and we share our own insight on how the topics at hand will impact your business.